Zoho CRM Tip: Converting a Lead to a Potential
This section of Zoho CRM Tip focuses on converting a lead to Potential and will take you through all the steps to do the conversion.
When you use the ‘Convert’ button, you convert a Lead to three things:
-
A Potential
-
A Contact
-
An Account
You can create A Contact and an Account without a Potential. If the Lead has the field called ‘Company’ filled out, then an Account will be created. If the ‘Company’ field is blank, then no Account will be created.
You can set where information goes during the conversion. But by default, the ‘email’ field goes to the Contact because you email people and Leads, and Contacts are people. You don’t email Accounts so there is no functionality to email under Account.
Ensure to Check the Potential Box when you Convert
When you click the ‘Convert’ button be sure, in the next screen, to check the box to create a Potential otherwise, the system will not create a Potential for you. If this happens you can create a Potential manually.
If the Account exists for the Lead you are converting, Zoho will ask you if you want to add the Lead as a Contact to the existing Account or create a new Account. Make the selection that you require.
Different Ways to List the Potentials
You can arrange the Activities or Opportunties Tab in two way: Kanban View and List View
For more Zoho CRM Tips, check our blogs and resources available on our website and feel free to contact us for your Zoho Home Tab support by clicking the button below!