The confirmed way to get a reporter/blogger/editor to write about your business is to get noticed and the best way so far is by share your brand story. There are a l0t of new businesses springing up and just being new or successful doesn’t give you the right fame, you need to share the culture you’ve built, the issues you resolved, how you hire people and how you give back to community. Such topics enable the reporter to add a relatable human touch to the corporate writing.

Communicate with your Tribe
Everyone wants to feel the being belonged. It is a basic instinct to want to find a group of people you just click with; to find your tribe, or community to share the thoughts, and in today’s marketing, this can be an asset to spreading the business and loyal fanbase. When you present your product or services, make sure it resonates with a specific group of people or the brand story does. This way those people become your very first audience and hence the buyer.

Offer Discounts
Discounts are the way to go. People love buying when they know they are saving, even if its cents. Seasonal and holiday discounts offer a reason and chance to add up to the happiness of the moment by dropping the prices. It also shows customers that the business care for them.

SEO
Search Engine Optimization speaks loud and clear. The stats below show how impactful are the organic searches and how SEO is the key to online survival for small businesses. Read: Why SEO for Startups is the Oxygen for Online Survival

Effective Email Marketing:
When used the right way, emails can skyrocket sales and visitors to the website. Designing an effective email campaign which sends monthly blogs, discounts, offers and industry news to the readers is a budget-friendly process of catching the attention of potential buyer. Newsletters, cold emailing and discount coupons are all the rage for small businesses to pick on this marketing technique. Read: Find out the Best Email Provider for Business

Collaborations with influencers and online marketing are all helpful when small businesses have capital to invest in the sales and marketing strategy. Influencer marketing has taken the world by storm and small businesses and getting overnight popularity and sales with it. But what starts with the diverting all attention to the sales is first step of business automation. Get rid of petty everyday business processes to get focused on your goals.