The most overburdened and undervalued company executives, undoubtedly, are female entrepreneurs. They are more likely than male counterparts to experience burnout and over 48% of them say they struggle with the high expectations of being an owner. Women of Color started 1,625 of the 1,817 new enterprises that women founded in the U.S. over the last year, or 89 percent (1,625) of all entrepreneurs. In fact, the number of Black women-owned companies increased at the greatest pace of any demographic between 2014 and 2019 as well as between 2018 and 2019, according to the State of Women-Owned Businesses Report.

Women-owned black business entrepreneurs define community as belonging to one’s tribe. Black women-owned businesses fully embraced this concept via their marketing initiatives. They showed awareness of the fact that many of their consumers haven’t felt recognized by many other businesses therefor they focused on a target market that is predominately made up of Black women. A lot of Black women-owned businesses centered the design of their websites on this subject, emphasizing the importance of community and how their goods were created with users in mind. By introducing the business owner to your tribe, they can add value to them and make the community feel a sense of loyalty towards the brand. For a better connection, get feedback from the Tribe, prior to releasing a new line or product.

Many Black women customers believe they have been overlooked in the mainstream market for everything from hair care and cosmetic products to home goods and technology. Despite having a sizable percentage of the $1.2 trillion in Black consumer spending power, black women believe their voices (and their money) are equally unimportant. The new wave of Black women-led brands have found success, because they listened to their tribe and provided them with what they actually wanted rather than what they assumed they wanted. These Black women-owned businesses expanded their market share and rose to the top of their respective industries and product categories by having physical locations.

October is Breast Cancer Awareness Month, which is a worldwide annual campaign to increase awareness and to promote regular screening and early detection of breast cancer. Breast Cancer Awareness Month, also known as Pink Month, is held each year throughout the month of October. Every year, countries around the world participate in the annual campaign to educate those affected by the disease by increasing awareness of early identification, signs and symptoms.

We at DDS is a diverse team of energetic women hailing from various ethnicities and cultures. We  highly recommend annual mammograms at the recommended age.  We notice not enough diverse women in the Mammogram clinics. It is high time we need to take our heaths seriously and we are here to encourage all women from all walks of life to take this preventative step (as annual physical checkups).

Breast cancer is such a scary and prevalent disease that all of us can relate to knowing someone either closely or distantly related who has survived and in some cases succumbed to breast cancer. This is such a scary and impactful disease and we at DDS, pray that breast cancer will be eradicated in our lifetime. Out President, Ebitari Larsen, has participated with the Orange County Breast Cancer Angels to do fundraising for research for a cure and raise awareness of the early symptoms of breast cancer so that we can eradicate it in the world.

According to the World Health Organization (WHO), breast cancer is the second most common cancer in the world and the most common cancer in women worldwide, accounting for 25% of all incident cases of female cancers.* October is Breast Cancer Awareness Month, that’s why you’re probably seeing a lot of pink awareness ribbons this month for an annual campaign to raise awareness about the impact of breast cancer. Covid-19 has posed a challenge to just about everything, and breast cancer awareness is no exception. DDS stands with all the brave women out there who are battling Breast Cancer and staying strong. We urge you to keep checking the affected ones by breast cancer, this month. See how they are recovering with the constant reminders and support. Let’s take a look at the symptoms and risk factors.

Together we can fight this. Those diagnosed yesterday or years ago or those suffering from different stages of Breast Cancer and those consistently thinking about their loved ones as well as those waiting for their symptoms to not be breast cancer we stand with all of them. This month come your homes and get screened and seek medical attention, if a suspicious lump is detected. As people come together for Breast Cancer Awareness Month worldwide, we need to continue public health awareness programs and fundraisers, facilitate the breast cancer screening/detection process, and honor those who have won against this disease.

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