Zoho CRM Video Tip: What is a Deal, anyway?
The Deal is also called Opportunity or Potential depending on your organization. I usually place the Deal module or tab in between the Leads module and and the Contact and Account modules. This is because, I look at a Deal as an in-between stage between the Lead and the Contact and Account.
In CRM, Leads are very ‘raw’ people you know. At the Lead stage, you have very little interaction with the people and you have not been able to get a sense of how much money you can make from those people. They have not been qualified or quantified yet.
When you know how much you think you can make if you win the Lead, it’s time to convert the Lead to a Deal, Contact and Account. The company on the Lead becomes and Account and the Lead’s first and last name become a Contact. The Deal is that in-between stage where you can now start to track the quantified possibility of a sale..
